Caroline Lawless, Class of 2011

Posted on: Thursday, March 13th, 2014
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by Brent Treash
Eye for Art: When Caroline Lawless decided to major in graphic design at Emory & Henry, it didn’t matter that she’d never even taken an art class. Though it was a “scary transition,” Lawless had professors who believed in her talent and encouraged her to believe in herself.

When Caroline Lawless decided to major in graphic design at Emory & Henry, it didn’t matter that she’d never even taken an art class. Though it was a “scary transition,” Lawless had professors who believed in her talent and encouraged her to believe in herself.

“Emory & Henry taught me that it's important to take risks and to always push myself to be better than I thought I could be,” says Lawless, who is an assistant art director for Pace Communications, responsible for helping to produce Walmart World. “My professors instilled in me the determination to always find a way to improve myself—never settle, and never give up. Dr. Lauder once told me that she thought I could do anything as long as I put my whole heart into it, and that's something that I will never forget. Because she believed in me, I learned how to believe in myself.”

Lawless, who also has worked as art director for London-based FAULT Magazine, credits her experience at Emory & Henry for preparing her to work in the fast-paced digital media industry.

“Some of the most important things I learned at Emory & Henry—how to deal with toxic relationships, how to perform well under constant pressure, how to exceed expectations—are things that I learned outside of the classroom,” Lawless says. “College is all about growing up and figuring out who you are as a person, and I think Emory & Henry helped me do that.”

Hometown: Martinsville, Va. 
Current City:
Professional experiences: Production Artist and Assistant Art Director for Walmart World, Pace Communications; Art Director at London-based FAULT Magazine
Major: Graphic Design
Minor: Literature and Creative Writing

Extra-curricular Activities at Emory & Henry:
Pi Sigma Kappa
Alpha Phi Omega
Bonner Scholars
Student Art Association