The B.A. in Mass Communications at Emory & Henry is unique in that students do not choose specialty tracks or sequences in a particular media field. Instead, the broad-based curriculum will prepare you for a wide variety of career opportunities and will still allow you to develop expertise in an area of interest.
MCOM is the essence of the liberal arts in one dept. We’ve got it all: gather information, evaluate the sources, communicate the information in a variety of platforms with a foundation in law, history, economics, and writing! Back to the future. Those skills and understanding never go out of style.
Dr. Teresa Keller, Department Chair, Emory & Henry Mass Communications Program
Jay Webb (’99) is now Chief Meteorologist at WHSV-TV in Harrisonburg. He holds an Emmy from his 2008 coverage at WDBJ-TV in Roanoke of a prolonged southwest and central Virginia storm.
Emory is the only place I ever wanted to go to college, and the framework for the Emmy was laid in the classrooms at Emory & Henry.Jay Webb, ’99
Mass Communications Major
This department has built not only my confidence, but my character. My professors and my fellow students have challenged me to be a better communicator by helping me to think critically about the issues of the day. With its strong foundation in the liberal arts, the Mass Communications Department at Emory & Henry has also provided me with the skills and the confidence to succeed in the marketplace.Olivia Bailey, ’14
Our graduates thrive in their careers because:
They are grounded in the liberal arts.
Both the College and the Mass Communications Department at Emory & Henry operate in the finest of liberal arts traditions. You will gain strong writing and critical thinking skills plus an understanding of modern media issues. With a well-rounded academic background, combined with strong media skills, you will be ready to grow and succeed in the professional world.
They are prepared for the changing media industry.
In today’s media world, reporters often must cover events for both print and electronic media. Meanwhile, public relations specialists must know how to write, design, persuade, utilize video, and build Web sites. And most media specialists move around during the course of their career. Our alumni continually praise our program for the diverse skills and knowledge that they acquired which prepared them for their challenging, successful and changing careers.
Part of the rich educational opportunity for mass communications majors at Emory & Henry is the number of media outlets in which you can participate.
Many of our students also find media-related work experience on and off campus. While one internship is required for the mass communications degree, some of our majors work in a variety of professional settings before they graduate.
The B.A. in Mass Communications prepares students for careers in journalism (print, TV, radio, and Web) and persuasive communication (public relations and advertising). Students learn how to communicate visually through graphic design, and they develop creative production skills for radio, television, and film. Our graduates then secure rewarding jobs across the region and the country, while their broad-based education positions them for career advancement and growth.
Our graduates have an excellent track record in landing outstanding jobs. They work in local institutions such as Abingdon’s famed Barter Theatre and Bristol’s WCYB-TV, but they also find jobs in the national market—from news organizations in major metro markets to television and film companies in southern California. Some of the jobs held by our alumni include the editor of a daily newspaper in Maine, the sales manager of a cable television company in Florida, and key positions in advertising and public relations along the East Coast with hospitals, universities, businesses, chambers of commerce. Our graduates often find their way to top management in business and nonprofit organizations.
... win awards.
While getting good jobs is par for our alums, they also excel in their fields. Among our stand-out graduates are:
These stellar professionals have been recognized not only for their excellent expertise in writing, design, public relations, and video work, but also for their commitment to covering the important issues affecting their communities and our culture.
... stay involved.
Strong involvement in our program doesn’t end at graduation. Our alums remain active contributors to the excellence of our curriculum by offering not only financial donations, but also their valuable gifts of time. Our students benefit from the attention of alums when they return to attend special events, speak to classes, lead workshops, advise students on career decisions, and develop internship opportunities.
Teresa Keller, firstname.lastname@example.org, 276-944-6822
Ph.D. University of Tennessee
Former television news anchor and public relations director of a regional theater, Dr. Keller was awarded the 2003 Virginia Professor of the Year by the Carnegie Foundations and CASE and Virginia’s 2010 Outstanding Faculty Award. She serves on the board of directors of both a broadcasting corporation and the Virginia Association of Broadcasters. She is co-author of Television News: A Handbook for Writing, Reporting, Shooting, Editing, and Producing, now in its third edition.
Tracy Lauder, email@example.com, 276-944-6152
Ph.D. University of Alabama
With a professional background in magazines and public relations, Dr. Lauder’s experience includes being a writer and editor at Southern Living magazine and running a freelance writing and consulting business. Her teaching interests include media literacy, persuasive communication, print design, media writing, and women’s studies. She is particularly interested in how the mass media shape culture and influence behavior.
Mark Finney, firstname.lastname@example.org, 276-944-6889
Ph.D., University of Colorado at Boulder
Dr. Finney's research strives to combine the insights and methodologies of conflict theory and mass communication theories into a broad approach for understanding international conflict and the relationship between conflict and media. His teaching is interdisciplinary, and focuses on news writing, media theory, conflict analysis and media literacy. Dr. Finney employs an interactive and inclusive approach to the classroom, which emphasizes active learning and student engagement.