Brent Treash, the assistant director for media relations at Emory & Henry College, won an ADDY Award March 2 for a video advertisement that highlights the College’s successful student athletes.
The Silver ADDY Award was presented to Treash by the Southwest Virginia Chapter of the American Advertising Foundation. His honor, which was given during a ceremony held at the Southwest Virginia Higher Education Center in Abingdon, represented the only ADDY award given to an institution of higher education.
The advertisement, entitled “Going Professional,” features E&H student athletes as they relate the value of their athletic experiences to their expectations for career success in such fields as scientific research, veterinary medicine, the armed services and television journalism.
Students included in the video advertisement are Ross Ellis, a senior from Abingdon, Va.; Olivia Bailey, a junior from Chilhowie, Va.; Jason Hill, a junioir from Hickory, N.C.; and Cortney Halsey, a junior from Independence, Va.
When it was first introduced, the video advertisement appeared on television stations in Roanoke and the Tri-Cities during the 2012 Summer Olympic Games. Later, the advertisement was included in online promotions targeted to prospective student athletes.
“This video is just one example of the many quality video productions that Brent has delivered for Emory & Henry,” said Dirk Moore, E&H director of public relations. “Brent’s contributions have helped raise significantly the quality of our communications and promotions work and expanded greatly our reach through a wide variety of media, including traditional television media as well as electronic and social media.”
Treash, a 2001 E&H graduate, has worked in the E&H Public Relations Department since 2010. Prior to coming to joining the public relations team at the College, he worked as a photojournalist for WCYB-TV in Bristol.
Attracting nearly 60,000 entries each year nationwide, the ADDY awards have become the nation's largest and most comprehensive advertising competition. The ADDY awards originated in the 4th District in 1960 and became a three-tiered National competition in 1968.
Sponsored by the AAF, the awards honor excellence in advertising and cultivate the highest creative standards in the industry. Each fall, the competition begins with contests in the nation's 200+ AAF member clubs, where entries must be submitted and judged to be eligible for the ADDY process. Local winners proceed to 15 regional competitions, and those winners, to the national finals.