Emory & Henry College claimed a half-dozen advertising and marketing awards Saturday from the American Advertising Federation (AAF) of Southwest Virginia.
Emory & Henry College earned two gold awards, one for a poster promoting a college theatre production and a second honoring a microsite spotlighting the college’s summer adventure program. The awards were given Feb. 27 at an annual event sponsored by the Southwest Virginia chapter of the AAF.
In addition to the two gold awards, the E&H offices of admissions and public relations also earned four silver awards as well as the People’s Choice Award, adding up to seven awards for Emory & Henry, the most earned by an organization during the ceremony.
Judges considered some 110 entries, including 18 student entries, which were honored during an event held for the first time on the E&H campus.
Leah Prater, electronic & print publications assistant, was honored with a gold award for her work on a poster promoting last fall’s production of “The Grapes of Wrath.” The poster, which was designed to look like a worn movie poster, features scenes from Depression-era Oklahoma.
Kevin Call, assistant director for electronic communications, received his first American Advertising gold award at Emory & Henry College for his work on a website promoting the annual summer adventure program. The microsite features stunning photography from across the region and subtle effects, including sounds of birds, that reflect the features of the regional outdoor environment.
Brent Treash, assistant director for media relations, was honored with a silver award for his work with Danni Roberts in the Admissions Office to promote the Intermont Equestrian Program. The one-minute video gives viewers a special inside look at the horses, riders, facilities and staff that make the program one of the top-ranked equine programs in the country.
Members of the Public Relations staff teamed up to take a silver award for a three-postcard series targeting current students and their families. The postcards were mailed during the summer to remind students of the opportunities they may still need to experience before graduation, including watching a sunrise over the duck pond, eating at the Dip Dog or visiting Backbone Rock.
The Emory & Henry College Admissions Office led on projects that won two silver awards. The spotlight print piece for the current admissions campaign, which bears the tagline “Where You Begin,” won a silver award and also received the AAF’s first-ever People’s Choice Award, which was selected by popular vote of those attending the awards event.
Also winning a silver award was an engaging microsite connected with the recruitment campaign. This site, which was a product of the Admissions Office and the Parrish Group, has been successful at both capturing interest among prospective students and funneling them through the admissions process.