College Communications Policy
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos, CEO, Amazon
Emory & Henry’s Reputation for Excellence
To maintain a consistent, high-quality image of Emory & Henry College that accurately reflects and promotes the excellent reputation of the College, the Office of Marketing and Communications maintains a Communications Policy to ensure adherence to specific guidelines. We all have the ability – and responsibility – to follow these guidelines!
What is a College Communications Policy?
The communications policy is a set of graphic, editorial, and procedural standards for the college’s recruitment, advancement and marketing efforts. Authorized by the College President and Executive Council, the policy was developed to ensure the quality and consistency of the College’s efforts to market its programs.
Why develop and follow a Communications Policy?
The success of each part of the college contributes to the reputation of the whole institution, and the reputation of the college affects the success and reputation of each department or office. It is in everyone’s best interest that our promotional efforts across campus present a consistent, high-quality image. This policy helps to create an accurate perception of the College and it’s purpose as an educational institution and community partner in Southwest Virginia.
The communications policy ensures that all the College’s print and electronic publications and advertising share a common look. This means that all pieces use a common typeface(s), treat the college word mark and supporting logos similarly, and use text and design elements in a similar manner. This does not mean that all pieces are identical, only that they share visual elements that identify them as coming from Emory & Henry College. The communications policy also requires a common editorial style. As an institution of higher learning, we have a responsibility to use language correctly and consistently and to use it well. All College publications and advertising will adhere to The Associated Press (AP) Style Manual and the college communications policy.
Directive of the Trustees
The Emory & Henry College Board of Trustees has determined that the name “Emory & Henry College,” the words Emory & Henry used in the context of the college, the abbreviation E&H, the college seal, institutional logos, the college athletics logo and other authorized college symbols shall not be used for an official or quasi-official, noncommercial promotional purpose by any group or organization for any activity on or off campus without the approval of the Board of Trustees.
The trustees delegate to the Director of Communications the authority to make these approvals and to establish the appropriate guidelines and procedures to support this policy.
It’s for everyone!
This communications policy applies to everyone; adherence is expected and required of all departments and offices.
The communications policy applies to all external communications. The College’s external audience is anyone other than current faculty and staff, and enrolled students. This includes members of the community who attend events and functions of the College, on and off campus, alumni, prospective and current donors, prospective students, parents of prospective or enrolled students, any community members or organizations cosponsoring or working in conjunction with Emory & Henry on projects or events, anyone invited to attend workshops, lectures, forums held on campus or sponsored by the College and held off-campus.
The types of media included in the policy are publications (posters, flyers, brochures, booklets, programs, etc.), news releases, advertisements, promotional items, signage for any College event whether on campus or off, e-mail newsletters, and the website. All communications directed to an external audience must be approved by the Office of Marketing and Communications.