Logos & Graphic Standards
“A logo derives meaning from the quality of the thing it symbolizes, not the other way around.” - Paul Rand, American graphic designer
The importance of visual identity to the College’s branding
The elements of graphic identity adopted for use by the College represent an effort to create a unified look for the College’s communications and marketing materials. By following graphic standards, the College presents a more professional and consistent image, resulting in a stronger Emory & Henry brand. Every communication, print or electronic, sent out by the college departments or offices reflects on the quality of this institution. You have the ability to help promote the quality of Emory & Henry!
The Emory & Henry Graphic Standards Manual outlines the proper uses for Emory & Henry’s institutional and athletic logos, which were adopted by the College on Founders Day, March 21, 2013, (Rev. 9/17) and is your guide to help us consistently represent the College. While it is impossible to identify every situation that requires use of the graphic identity, this manual provides clear rules for typical use.
Images referenced in this manual are not full-sized logos intended for use or reproduction. For electronic versions of all College logos in the various accepted versions (available as jpeg, tiff or vector files), or with any questions regarding logo use and College branding, email email@example.com or call Jamie Smyth, executive director of institutional communications, at 276.944.6129.
Which do I use? Primary or secondary?
- The College primary logo is the default logo and should appear on all external communications and items unless there is a valid reason to use the secondary, wordmark or lettermark and it is approved by the Executive Director of Institutional Communications.
- The primary and secondary logos are interchangable for internal communications.
Basic do’s and don’t’s
- The logo and wordmarks are customized for Emory & Henry College.
- No substitute may be used.
- Do not attempt to recreate the logo.
- The logo may not be altered in any way and should always be used in the proportion and configuration shown in the graphic standards manual.
- The development and use of any other logo for Emory & Henry College is prohibited.
- There should be no more logos developed to represent the College.