The Emory & Henry College Website,, is an official publication of the College and, where appropriate, adheres to the style guidelines of external publications discussed previously in this manual. The Marketing & Communication Office oversees the information architecture and design of the website and determines guidelines for consistent graphic design, writing style and accuracy of information.

  • Website Mission

    The mission of the College’s website is to facilitate the recruitment of new students and the efforts of advancement. Peripheral responsibilities include informing current students, employees, alumni and the external community of news and events.

  • LiveWhale Content Management System 

    LiveWhale (LW) is the content management system (CMS) used to keep the Emory & Henry College website current, informative, engaging and interesting. It’s designed to be as easy as possible for our staff, faculty and students to use. The CMS is used to edit text on pages, add stories, events, profiles, images and other dynamic content, and manage the components that make up the website. A growing resource for the LiveWhale CMS can be found on the help pages.

  • Web Accessibility

    Under the Americans with Disabilities Act, federal law requires that all of our online content meet the requirements for web accessibility. Web Content Accessibility Guidelines (WCAG) are the standard for producing web content that is accessible to individuals with disabilities. These guidelines seek to improve the experience for those with visual, auditory, memory, context or physical mobility impairments. For example, content that is presented visually—like a promotional poster for a show—must also be available in non-visual format such as text. All images must be accompanied with meaningful text descriptions. Audible content—like the audio track on a video—must be available via closed captioning and/or a text transcript. For those with memory, context and physical mobility impairments, careful structuring of content, with appropriate labelling is essential. Clear language and good structure are important for everyone and they are essential for accessibility.

  • Content

    The MarComm Office reserves the right to remove from any web page materials that are outdated, erroneous, misleading, illegal, unethical or detrimental to the mission and operations of the College with or without notice. The College makes no representations regarding the accuracy or completeness of the College website. The site is provided “as is” without any warranty. The College may add, edit, update and delete content without notice.

  • Homepage

    The homepage is reserved for information that supports the primary mission of the website and conveys the College brand to external audiences. The selection of news stories, images and links must support the mission of the website. Selection of homepage materials is the responsibility of the MarComm Office. You may suggest news stories, events, student spotlights for approval on the homepage for review.


  • Current Students 

    The Current Students page gives quick access to the website for users more familiar with the College. The page contains quick links to academic services, student services, technology, etc. The page also contains an events feed in the side bar containing upcoming important student dates including deadlines, academic calendar dates and Lyceum events.

  • Faculty and Staff

    The Faculty and Staff page gives quick access to the website for users more familiar with the College. The page contains quick links to frequently accessed information, academic resources, technology, etc. The page also contains an events feed in the side bar containing important information like the Academic Calendar, upcoming faculty meetings, etc.


  • Employee and Student Directories

    All employees are listed in the College’s online directory. Employee information includes name, email, phone, office location, employment area and photograph. It is College policy that every employee provide these items for placement on the College directory. The Human Resources Office maintains the employee directory. The MarComm Office maintains the directories on the website.


  • Calendar

    The website’s calendar contains events from all facets of the College’s activities. Keeping the calendar full and sharing events with other groups is fundamental to maintaining our website. Web editors (see below) can input information events. The MarComm Office then moderates the calendar and reserves the right to alter the page designation, description, information, etc.

    Subscribing to Calendars on the Website: How to add to your Google Calendar
    To subscribe to specific calendars on the website, like the Academic Calendar or Lyceums follow these steps.

    1. Go to the calendar on the website. It can be found here
    2. Click on the “Subscribe” button located on the right-hand side of the page.
    3. Right-click on the “ICAL” link located in the middle column and click “Copy Link Address.” *Make sure that you are specifically clicking on the link that says “ICAL” and not “Copy Link”.*
    4. Go to your Google Calendar, click on the three small dots next to “Add Calendar” and choose the option “From URL”.
    5. Paste the link address that you copied. You can right-click again and choose “Paste.”
    6. Click the button that says “Add Calendar” and you will have added that specific feed of events.

    NOTE: If you do not see the name of the calendar once subscribed, refresh your page. You can also edit the name of the calendar under “Settings.”


  • Web Editors

    The College assigns various employees to provide and maintain content in specified areas of the College’s website, as assigned by the MarComm Office. Web editors have the ability to edit and update static content on website pages, dynamic content, submit items to the website’s calendar and news database. The MarComm Office moderates and publishes edited or updated material and reserves the right to alter the material as needed. All new web editors must attend both content and LiveWhale CMS training before having access to editing pages on the website. Confirmation must be obtained from superiors if students or other faculty and staff will have access to edit webpages.

  • News

    The news database contains stories from all facets of the College’s activities. News stories are central to the content strategy behind the website. Creating stories and sharing them with other groups is fundamental to the website. Web editors (see below) can input information for news. The MarComm Office moderates news features and reserves the right to alter the page designation, description, information, etc.


  • Style

    The College’s website uses standard AP Style guidelines for text on the website. Please see Appendix II: Style Guide.

  • Creation of New Webpages

    The MarComm Office regulates the creation of new web pages to control the size of the website, maintain the site’s architecture and the site’s usability for outside users. College offices that would like to add pages to the College website must submit a request to the Web Content Manager (WCM) describing the need for the new page, the exact content of the new page and who will be maintain updates. The WCM and the MarComm Office reserve the right to approve or deny requests for new web pages. The creation of new web pages could take up to two weeks, depending on the complexity of the page and the importance of other web-related jobs that are currently in production.

  • Photos

    The College website makes extensive use of photos. Images for use on template web pages should be uploaded using the largest size available, even if you plan on using a small version. The LiveWhale CMS will allow you to resize and move your images to fit in the various areas of your page. All photos must contain the appropriate alternative text as enforced by the CMS in order to be compliant with accessibility standards. Contact the WCM for more direction if needed. 

  • Videos

    The website can support various video formats on specific web pages. Embed links will need to be provided via YouTube or Vimeo. Videos should contain the College logo. Videos are external publications and are subject to the guidelines of this document. All videos must contain the appropriate alternative text as enforced by the CMS for description in order to be compliant with accessibility standards. In addition to this, all videos must be captioned properly and in order to be compliant with accessibility standards. Contact the WCM for more direction if needed.

  • Electronic Documents (Including PDFs)

    All electronic documents, including word processing documents, PDFs, presentations, publications and spreadsheets must be accessible under the Americans with Disabilities Act (ADA) and meet the WCAG 2.0 standards if being placed on the website. If you need assistance with PDFs or any other electronic document, please contact the MarComm Office to ensure your document is accessible. If at all possible, PDFs should not be uploaded to the website. Contact the WCM to coordinate efforts in making the information accessible using the tools of the LiveWhale CMS.

  • External Link

    The website makes use of other websites to convey information to prospects, current students, employees and alumni. In all instances, these links should open in a new window (or tab for certain browsers) to illustrate to users the separation between the College and other online entities. These links are provided as a convenience and do not imply endorsement by the College. Emory & Henry College assumes no responsibility or liability for any materials on external websites and expressly disclaims any responsibility for the contents of any linked site. When linking using the LiveWhale CMS, make sure to check the box marked “Open link in new window”.

  • Ancillary Sites

    Websites of College employees or groups that are linked from the College’s main website must contain a link back to the College homepage and the name and email address of the page curator. The MarComm Office assumes no involvement with these pages and can remove any link to any site not conforming to the College’s guidelines.

  • Copyright

    Emory & Henry College does not permit posting of content that is illegal, that violates license rights or other contractual agreements, or that violates the privacy rights of any individual. For information regarding restrictions on programs, software, and full-text, statistical, bibliographic and other databases licensed to the College, contact the Chief Information Officer located in the College library.