Appendix III

Graphic Standards Manual

This manual outlines the proper uses for Emory & Henry’s institutional and athletic logos, which were adopted by the College on Founders Day, March 21, 2013, and should serve as a guide as you help us represent the College. While it is impossible to identify every situation that requires use of the graphic identity, this manual provides clear rules for typical use.

NOTE: Images referenced in this manual below are not full-sized logos intended for use or reproduction. For electronic versions of all College logos in the various accepted versions (available as jpeg, tiff or vector files), or with any questions regarding logo use and College branding, email mjsmyth@ehc.edu or call Jamie Smyth, executive director of institutional communications, at 276.944.6129. 

  • College Logo and Wordmark

    Emory & Henry College’s primary signature is composed of the wordmark “Emory & Henry College” and a shield containing a column and the founding date, 1836.

    The wordmark “Emory & Henry College” is set in a custom Goudy Old Style Bold type, customized specifically for Emory & Henry. No substitute may be used for this wordmark.

    The logo and wordmarks are customized for Emory & Henry College. No substitute may be used.

    Do not attempt to recreate the logo. The logo may not be altered in any way and should always be used in the proportion and configuration shown in this manual.

    The development and use of any other logo for Emory & Henry College is prohibited. There should be no more logos developed to represent the College.

    The primary logo is the default logo and should appear on all EXTERNAL COMMUNICATIONS and items unless there is a valid reason to use the secondary, wordmark or lettermark.

    The primary and secondary logos are interchangeable for INTERNAL COMMUNICATIONS.

    Symbolism of the logo

    The traditional Goudy font, customized for the wordmark, echoes the College’s ongoing commitment to its core values. The upward motion of the ampersand balances tradition with the transformational qualities of the institution.

    The 1836 reminds us of the College’s longevity and proud history, while the pillar represents its high academic standards in the liberal arts tradition and the outstanding faculty.

    The shield demonstrates the strength of
    our commitment to service as we strive to overcome the challenges to individuals and to our close and global communities.

  • Acceptable College Logo Color Variations
  • College Logo Protected Area

    The protected area ensures that the logo is always readable. The purpose is to prevent other graphic images or words from getting too close to our signature. No other type or images should appear in the space indicated.

    Protected Area Size
    The protected area equals the height of the cap letters in the words “Emory” and “Henry.”

    Logo protected area. Logo protected area.

  • College Logo Minimum Size

    The logo has been created for maximum readability and clarity. The minimum acceptable size of each component is shown below. Please do not attempt to recreate or adjust the size or configuration of any logo component.

    College logo with minimum 2? size highlighted. College logo with minimum 2” size highlighted.

  • Acceptable College Logo Variations
  • Improper Usage for the College Logo

    The logo was designed especially for Emory & Henry College. Please do not attempt to recreate any components of the design or alter the position or configuration of the elements in relation to one another.

    Improper Usage
    Do not alter the Emory & Henry College logo in any way.

    1. Do not change the size relationship of the words “Emory & Henry” and the logo.

    2. It is unacceptable to change the color of the logotype or logo.

    3. Do not try to rearrange the configuration of the logo.

    4. The typeface should not be altered

    Improper Use for the College Logo examples. Improper Use for the College Logo examples.

  • Extension Signatures

    If desired, certain offices of Emory & Henry College may use the Extension Signature as shown below added to the College logo. The extension shall be written in Goudy Bold, upper- and lowercase, in PMS 288 blue,

    centered above the institutional logo. The office of Public Relations can provide you with the appropriate artwork for printing.

    Examples of extension signatures. Examples of extension signatures.

  • College Logo Samples of Usage
  • The Official Seal of the College

    The official seal of the College is used only for formal and official documents, such as diplomas and communications from the president or the Board of Trustees. IT IS NOT FOR GENERAL USE. The seal may not be altered in any way or blended with other designs or symbols. The seal may be used only on approved speciality items. In addition to variations as shown below, it may also be reproduce by foil stamping or embossing.

    Examples of the official seal of the College including black, PMS 288, PMS110 and reverse. Examples of the official seal of the College including black, PMS 288, PMS110 and reverse.

  • Athletic Logos

    Emory & Henry College’s Primary 1 athletic signature is composed of the wordmark “Wasps,” “Emory & Henry” and a graphic illustration of the wasp, set onto a back- ground of a shield as used in the institutional logo.

    The wordmark “Wasps” is set in Tamworth Gothic type and is a customized arrangement of letters. No substitute may be used for this wordmark.

    The wordmark “Emory & Henry” is set in Freshman type and is a customized arrangement of letters. No substitute may be used for this wordmark.

    The graphic illustration of the wasp is also customized for the logo. No substitute may be used for this graphic.

    The graphic of the shield is also customized for the logo. No substitute may be used for this graphic.


    Emory & Henry College’s Primary 2 athletic signature is composed of the lettermark “E&H” set onto a background of a shield as used in the institutional logo.

    The lettermark “E&H” is set in Tamworth Gothic type and is a customized arrangement of letters. No substitute may be used for this wordmark.

    The graphic of the shield is also customized for the logo. No substitute may be used for this graphic.

    Do not attempt to recreate the logos. The logos may not be altered in any way and should always be used in the proportion and configuration shown in this manual.

    The development and use of any other logo for Emory & Henry athletics is prohibited.

    The athletic marks are used strictly for athletic purposes, including merchandise in the bookstore. They should not be used on any printed materials or websites that promote academics or academic support services.

    Primary version and primary version 2 of the Athletic Logos. Primary version and primary version 2 of the Athletic Logos.

  • Acceptable Athletic Logo Variations

    These variations include: Wasp graphic, E&H no shield, Wasps type, GoWasps.com (official athletics website), Wasps with shield and college name, Wasps with team identification, arched Emory & Henry with team identification, flat Emory & Henry with team identification, Wasps with shield, E&H team ID and Wasps with shield, college name and team ID.

    Multiple examples of acceptable athletic logo variations. Multiple examples of acceptable athletic logo variations.

  • Athletic Logo Protected

    The protected area ensures that the logo is always readable. The purpose is to prevent other graphic images or words from getting too close to our signature. No other type or images should appear in the space indicated.

     

    The protected area equals the height of the ?a? in this example. The protected area equals the height of the “a” in this example.


    In this example, the protected area equals the height of the top loop. In this example, the protected area equals the height of the top loop.

     

  • Athletic Logo Minimum

    The logo has been created for maximum readability and clarity. The minimum acceptable size of each component is shown below. Please do not attempt to recreate or adjust the size or configuration of any logo component.

    The minimum acceptable size of each component is 1.3875?. The minimum acceptable size of each component is 1.3875”.

  • Acceptable Athletic Logo Color Variations
  • Improper Usage for the Athletic Logo

    The logo was designed especially for Emory & Henry College Athletics. Please do not attempt to recreate any components of the design or alter the position or configuration of the elements in relation to one another.

    Improper Usage: Do not alter the logo in any way.

    1. Do not change the size relationship of the words and the logo.

    2. It is unacceptable to change the color of the logotype or logo.

    3. Do not try to rearrange the configuration of the logo.

    4. The typefaces should not be altered.


    Examples of improper usage for the athletic logo. Examples of improper usage for the athletic logo.

  • Marching Band Logo

    Follows the same guidelines as for the primary logos.

    Marching Band logo. Marching Band logo.

  • Athletic Logo Samples of Usage
  • Miscellaneous

    Any organized club sport that is recognized by the CRC can use the club sport graphic. For club teams, the CRC and the Office of Marketing and Communications will need to approve all use of the logo. Final approval of use of the logo as it appears on uniforms and other apparel will need approval by the Dean of Students. Examples are below.

    Miscellaneous examples of organized clubs using logos. Miscellaneous examples of organized clubs using logos.

  • Color

    Color plays a critical role in ensuring the overall impact of the Emory & Henry identity. The College and athletic logo are to appear in two colors: blue (PMS 288) and gold (PMS 110) or in solid blue, gold or black.

    If necessary, the logo may be reversed.

    If printing the logo via four-color process, use the process build percentages detailed below to match the blue and gold.

    Blue Gold
    Cyan 100% Cyan 16%

    Magenta 88%

    Magenta 31%
    Yellow 27% Yellow 100%
    Black 19% Black 0%

    If the colors are to appear on the web, use the hexadecimal values detailed below to match as closely as possible the blue and gold.

    Blue Gold

    1e376d

    d9ab28

    The official colors for Emory & Henry are PMS (Pantone) 288 blue and 110 yellow. However, depending on the application, PMS 117 may be substituted for the PMS 110 yellow. Also in certain publications a gold metallic ink, Pantone 871, may be used to replace the yellow. Any color substitutions will be subject to approval of the Office of Public Relations, which can assist vendors in choosing substitute colors if need be.

    Color swatch examples of the Emory & Henry blue and gold. The official colors for Emory Color swatch examples of the Emory & Henry blue and gold. The official colors for Emory & Henry are PMS (Pantone) 288 blue and 110 yellow.