Matt Long is a Partner in His Law Firm

Posted by Monica Hoel

Are you looking for an attorney? Better call Matt.

Matt is now an equity partner with the law firm Bowen Ten Long and Bal. They have 8 attorneys and another 9 staff members. “There are 48,000 active lawyers in Virginia, but many work for government agencies or work in very small offices. So for our size and what we do, we’re a pretty large firm.”

He says their “bread and butter” is family law – divorces, custody cases, etc. His area of expertise is personal injury. These days attorneys tend to specialize because there is broad swatch of law to know about, so lawyers can be as effective as possible for their clients. “It’s like choosing a physician: you don’t want to work with a generalist. You want someone with a lot of experience in the area you need.”

Matt also talks about the challenge of marketing in this day and age. “When my generation needs a plumber or a lawyer or an accountant…they ask a friend for a referral. Anyone under 40 goes to Google, Instagram, Facebook, or Tik Tok. Our phone starts ringing at 8:30 am and rings until 5 pm with people who need a lawyer…and they found us due to internet marketing.”

But for the people who do prefer a reference, he says he has a huge network of attorneys at his fingertips and anyone who needs a lawyer should email him for a referral. “Seriously, if you are looking for someone to do a specific kind of law in a specific place, email me at mlong@btclawva.com.”

Did his undergrad experience make an impact? The loquacious attorney laughs about how different he is now from his first days at Emory & Henry. On his first day of college, his dad laid out a challenge: meet 5 new people a day. It worked! He met a bunch of great guys who are still his friends today, plus he has no problem talking to people. “Now I can walk into a room and talk to anyone!” He also gushes about how Emory & Henry faculty members taught him to read and write well.

You can enjoy a great conversation with Matt on the Duck Pond Wall podcast.

  • Matt Long
    Emory & Henry Class of 2003

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