Not a Typical Success Story

by Monica Hoel

Rachel Shenk and Patrick Holcomb are on Colorado’s front line of a new industry: legal cannabis.

Rachel Shenk (E&H ’09) and Patrick Holcomb (E&H ’11) have lived in Colorado for five years, and for the duration of that time they’ve been in the same industry: legal cannabis.

An industry that seems fairly commonplace in 2018 was still unheard of in 2013, but the duo were interested in being part of something new and fresh.

Rachel is now the general manager for for Native Roots Dispensary and Patrick is general manager for Lucy Sky Cannabis Boutique. They each also run hybrid recreational/medical locations for each of their respective companies. Rachel explains these outlets as retail locations where you can legally purchase cannabis with either a Colorado state-issued medical card or valid ID proving that you are over 21 years of age.

The duo enjoy their work, and they like being part of something that will help shape how the rest of the country addresses this new business opportunity as more and more states make cannabis legal. “We are both very happy in our jobs and continue to work towards higher personal and career goals. We have both been in the same industry for the past 5 years and feel that we are on the forefront, blazing a path for the rest of the country.”

Patrick and Rachel each started as entry level employees – “retail cannabis advisors/budtenders.” Now, they manage stores with established companies, and they say they represent the sort of opportunities available in a growing market. “The industry overall offers endless career paths in retail, management, marketing, chemistry, horticulture, research and development, human resources, accounting, compliance, culinary, and more. New roles are being developed on a regular basis as we have seen legalization spread across the country like a weed.”

And they are quick to point out that while people will want to make light of their careers (and clearly, even they enjoy a play on words) the truth is that their work is no laughing matter. “Working in the industry is not all bong rips and blunts. We work in a highly regulated and competitive market that operates in a sticky area of legality in the eyes of the federal government. Many things are more difficult than a normal retail business as regulations change constantly. Legal sales of cannabis generate $1 billion of revenue annually statewide (total sales and profits), and millions of dollars of tax revenue for the state of Colorado.”

And, of course, they are pleased to be part of something that can help medical patients who need access to “mother nature’s healing herb. While it can be very demanding, it is always a rewarding and exciting thing to be a part of.”

And Emory & Henry helped prepare them both for the roles they’re playing now. Patrick says his E&H business classes gave him a “solid understanding of running a business and managing finance.” Rachel says her college days prepared her in other ways. “The relationships I made with my peers, professors, and other campus staff taught me how to work well with all walks of life which is basically required in this industry. My courses and extra-curriculars (Bonner, Mass Comm, Sociology courses in particular) prepared me for all kinds of responsibilities I have as a manager - reviewing my staff in a constructive way, taking part in community events, and generally understanding how to work well with others towards a bigger common goal.”

Open gallery

Rachel Shenk and Patrick Holcomb at a wedding in Northern Virginia.

“We work in a highly regulated and competitive market that operates in a sticky area of legality in the eyes of the federal government.”

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<div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/1845-laken-brooks-life-on-the-byline"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/0,0,899,899/9859_Brooks_pic.rev.1620863364.webp 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/0,0,899,899/9859_Brooks_pic.rev.1620863364.webp 2x"/> <source type="image/jpeg" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/0,0,899,899/9859_Brooks_pic.rev.1620863364.jpg 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/0,0,899,899/9859_Brooks_pic.rev.1620863364.jpg 2x"/> <img src="/live/image/gid/68/width/345/height/225/crop/1/src_region/0,0,899,899/9859_Brooks_pic.rev.1620863364.jpg" alt="Laken Brooks Emory & Henry Class of 2017" width="345" height="225" srcset="/live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/0,0,899,899/9859_Brooks_pic.rev.1620863364.jpg 2x" data-max-w="899" data-max-h="899" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/1845-laken-brooks-life-on-the-byline">Laken Brooks: Life on the Byline</a></h4><div class="lw_news_summary"> There’s a name popping up on a lot of bylines these days you might recognize. Laken Brooks’ name can be seen on <span style="text-decoration: underline;"><a href="https://www.cnn.com/2020/04/02/opinions/deaf-hard-of-hearing-face-masks-brooks/index.html">CNN</a></span>, <span style="text-decoration: underline;"><a href="https://www.forbes.com/sites/lakenbrooks/2021/04/28/the-moderna-vaccine-is-part-of-dolly-partons-long-legacy-of-health-philanthropy/?sh=6fb9fe363bfa">Forbes</a></span>, <span style="text-decoration: underline;"><a href="https://www.healthywomen.org/">Healthy Women</a></span>, and even <span style="text-decoration: underline;"><a href="https://www.atlasobscura.com/places/junaluska">Atlas Obscura</a></span>. So how does a 2017 graduate manage to be so well-published so quickly after college? <a href="/live/news/1845-laken-brooks-life-on-the-byline" class="link-with-arrow gold">Keep reading</a></div></div>
<div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/2340-hannah-long-acquires-books-for-harper-collins"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/582,531,2259,2208/11225_IMG_20211215_180338973.rev.1651854433.webp 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/582,531,2259,2208/11225_IMG_20211215_180338973.rev.1651854433.webp 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/582,531,2259,2208/11225_IMG_20211215_180338973.rev.1651854433.webp 3x"/> <source type="image/jpeg" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/582,531,2259,2208/11225_IMG_20211215_180338973.rev.1651854433.jpg 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/582,531,2259,2208/11225_IMG_20211215_180338973.rev.1651854433.jpg 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/582,531,2259,2208/11225_IMG_20211215_180338973.rev.1651854433.jpg 3x"/> <img src="/live/image/gid/68/width/345/height/225/crop/1/src_region/582,531,2259,2208/11225_IMG_20211215_180338973.rev.1651854433.jpg" alt="Hannah Long E&H Class of 2018" width="345" height="225" srcset="/live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/582,531,2259,2208/11225_IMG_20211215_180338973.rev.1651854433.jpg 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/582,531,2259,2208/11225_IMG_20211215_180338973.rev.1651854433.jpg 3x" data-max-w="1677" data-max-h="1677" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/2340-hannah-long-acquires-books-for-harper-collins">Hannah Long Acquires Books for Harper Collins</a></h4><div class="lw_news_summary"> Hannah is breaking a long family tradition – and the adventure is paying off. <a href="/live/news/2340-hannah-long-acquires-books-for-harper-collins" class="link-with-arrow gold">Keep reading</a></div></div>
<div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/1215-small-town-values-at-a-big-company"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 3x"/> <source type="image/webp" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 3x"/> <source type="image/png" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 3x"/> <img src="/live/image/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png" alt="Adam Walters, E&H Class of 2004, Swine Finishing Manager at Tosh Farms." width="345" height="225" srcset="/live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/143,58,1602,1513/8045_adam_walters.rev.1587134208.png 3x" data-max-w="1459" data-max-h="1455" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/1215-small-town-values-at-a-big-company">Small Town Values at a Big Company</a></h4><div class="lw_news_summary"> Adam Walters (E&H ’04) says his company, Tosh Pork, understands the importance of putting people first. <a href="/live/news/1215-small-town-values-at-a-big-company" class="link-with-arrow gold">Keep reading</a></div></div>
<div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/1353-eamph-football-is-on-the-air-in-2020"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/577,339,1851,1613/7057_score.rev.1571769042.webp 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/577,339,1851,1613/7057_score.rev.1571769042.webp 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/577,339,1851,1613/7057_score.rev.1571769042.webp 3x"/> <source type="image/jpeg" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/577,339,1851,1613/7057_score.rev.1571769042.jpg 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/577,339,1851,1613/7057_score.rev.1571769042.jpg 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/577,339,1851,1613/7057_score.rev.1571769042.jpg 3x"/> <img src="/live/image/gid/68/width/345/height/225/crop/1/src_region/577,339,1851,1613/7057_score.rev.1571769042.jpg" alt="Oct. 19, 2019, Emory & Henry's Max Yates catches a Hail, Mary pass to win the game against Washington and Lee." width="345" height="225" srcset="/live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/577,339,1851,1613/7057_score.rev.1571769042.jpg 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/577,339,1851,1613/7057_score.rev.1571769042.jpg 3x" data-max-w="1274" data-max-h="1274" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/1353-eamph-football-is-on-the-air-in-2020">E&H Football is On The Air in 2020!</a></h4><div class="lw_news_summary"> When the going gets tough, the tough get creative! And sports fans will be pleased to know that the E&H football program is getting creative: they have found a way for us to enjoy a little Wasp Football this fall. <a href="/live/news/1353-eamph-football-is-on-the-air-in-2020" class="link-with-arrow gold">Keep reading</a></div></div>
<div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/1555-mackenzie-bellimam-uses-americorps-experience-to"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/180,700,962,1482/9087_IMG_4930_1.rev.1685605722.JPG 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/180,700,962,1482/9087_IMG_4930_1.rev.1685605722.JPG 2x"/> <source type="image/webp" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/180,700,962,1482/9087_IMG_4930_1.rev.1685605722.JPG 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/180,700,962,1482/9087_IMG_4930_1.rev.1685605722.JPG 2x"/> <source type="image/jpeg" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/180,700,962,1482/9087_IMG_4930_1.rev.1685605722.JPG 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/180,700,962,1482/9087_IMG_4930_1.rev.1685605722.JPG 2x"/> <img src="/live/image/gid/68/width/345/height/225/crop/1/src_region/180,700,962,1482/9087_IMG_4930_1.rev.1685605722.JPG" alt="MacKenzie Bellimam Emory & Henry Class of 2019" width="345" height="225" srcset="/live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/180,700,962,1482/9087_IMG_4930_1.rev.1685605722.JPG 2x" data-max-w="782" data-max-h="782" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/1555-mackenzie-bellimam-uses-americorps-experience-to">MacKenzie Bellimam Uses Americorps Experience to Launch Career</a></h4><div class="lw_news_summary"> Speaking with MacKenzie Bellimam might make you think she’s been working on issues of storm water management for a long full career. But she only graduated in December of 2019. <a href="/live/news/1555-mackenzie-bellimam-uses-americorps-experience-to" class="link-with-arrow gold">Keep reading</a></div></div>
<div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/2246-thuy-rocco-author-of-the-last-surviving-child-a"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/0,652,2400,3052/10911_PXL_20220308_173045660.PORTRAIT_2.rev.1646771219.webp 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/0,652,2400,3052/10911_PXL_20220308_173045660.PORTRAIT_2.rev.1646771219.webp 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/0,652,2400,3052/10911_PXL_20220308_173045660.PORTRAIT_2.rev.1646771219.webp 3x"/> <source type="image/jpeg" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/0,652,2400,3052/10911_PXL_20220308_173045660.PORTRAIT_2.rev.1646771219.jpg 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/0,652,2400,3052/10911_PXL_20220308_173045660.PORTRAIT_2.rev.1646771219.jpg 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/0,652,2400,3052/10911_PXL_20220308_173045660.PORTRAIT_2.rev.1646771219.jpg 3x"/> <img src="/live/image/gid/68/width/345/height/225/crop/1/src_region/0,652,2400,3052/10911_PXL_20220308_173045660.PORTRAIT_2.rev.1646771219.jpg" alt="Thuy Nguyen Rocco E&H Class of 2002 Author, consultant, activist, polyglot, martial artist, iron cook, life-long learner, teacher, st..." width="345" height="225" srcset="/live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/0,652,2400,3052/10911_PXL_20220308_173045660.PORTRAIT_2.rev.1646771219.jpg 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/0,652,2400,3052/10911_PXL_20220308_173045660.PORTRAIT_2.rev.1646771219.jpg 3x" data-max-w="2400" data-max-h="2400" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/2246-thuy-rocco-author-of-the-last-surviving-child-a">Thuy Rocco, author of “The Last Surviving Child: A Memoir”</a></h4><div class="lw_news_summary"> Nashville native Thuy Nguyen Rocco had never travelled the world until she came to Emory & Henry; and yet, she spent her first days in this world as an international refugee. <a href="/live/news/2246-thuy-rocco-author-of-the-last-surviving-child-a" class="link-with-arrow gold">Keep reading</a></div></div>
<div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/2851-missy-jones-is-doing-wicked-business"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/0,0,1080,1080/13846_FB_IMG_1682003160543.rev.1682004477.webp 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/0,0,1080,1080/13846_FB_IMG_1682003160543.rev.1682004477.webp 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/0,0,1080,1080/13846_FB_IMG_1682003160543.rev.1682004477.webp 3x"/> <source type="image/jpeg" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/0,0,1080,1080/13846_FB_IMG_1682003160543.rev.1682004477.jpg 1x, /live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/0,0,1080,1080/13846_FB_IMG_1682003160543.rev.1682004477.jpg 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/0,0,1080,1080/13846_FB_IMG_1682003160543.rev.1682004477.jpg 3x"/> <img src="/live/image/gid/68/width/345/height/225/crop/1/src_region/0,0,1080,1080/13846_FB_IMG_1682003160543.rev.1682004477.jpg" alt="woman smiling" width="345" height="225" srcset="/live/image/scale/2x/gid/68/width/345/height/225/crop/1/src_region/0,0,1080,1080/13846_FB_IMG_1682003160543.rev.1682004477.jpg 2x, /live/image/scale/3x/gid/68/width/345/height/225/crop/1/src_region/0,0,1080,1080/13846_FB_IMG_1682003160543.rev.1682004477.jpg 3x" data-max-w="1080" data-max-h="1080" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/2851-missy-jones-is-doing-wicked-business">Missy Jones Is Doing “Wicked” Business</a></h4><div class="lw_news_summary"><p> Story written by E&H Alumni Office Intern, Hayley Ritter</p><a href="/live/news/2851-missy-jones-is-doing-wicked-business" class="link-with-arrow gold">Keep reading</a></div></div>
<div class="lw_news_image"><span class="lw_item_thumb"><a href="/live/news/2724-on-the-front-line-in-ukraine-former-eamph"><picture class="lw_image"> <source type="image/webp" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/211,51,798,640/13186_eli_worth_jones_2017.rev.1674861623.webp 1x"/> <source type="image/jpeg" srcset="/live/image/gid/68/width/345/height/225/crop/1/src_region/211,51,798,640/13186_eli_worth_jones_2017.rev.1674861623.jpg 1x"/> <img src="/live/image/gid/68/width/345/height/225/crop/1/src_region/211,51,798,640/13186_eli_worth_jones_2017.rev.1674861623.jpg" alt="Eli Worth-Jones, E&H 2018, flanked by coaches Lisa Moosmueller-Terry and Heather Richardson" width="345" height="225" data-max-w="587" data-max-h="589" loading="lazy"/> </picture> </a></span></div><div class="lw_widget_text"><h4 class="lw_news_headline"><a href="/live/news/2724-on-the-front-line-in-ukraine-former-eamph">On the Front Line in Ukraine: Former E&H Equestrian Student is Striving to Help</a></h4><div class="lw_news_summary"><p> There’s reason Eli Worth-Jones picked up the nickname “Superhero.”</p><a href="/live/news/2724-on-the-front-line-in-ukraine-former-eamph" class="link-with-arrow gold">Keep reading</a></div></div>

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