MGMT 305 MARKETING IN A GLOBAL ECONOMY

Spring I Semester: January 7-March 3, 2019

Apply in mid-November

 

(Three semester hours)

Study of the organizational function of marketing, including theoretical and practical concerns from a global perspective.

PURPOSE: To introduce students to theories and practices of marketing and to marketing decision-making. Students will be expected to understand the complexities of each of the major marketing decision areas (targeting, product, promotion, price, and distribution) and their strategic and operational interrelationships.

Location:

Southwest Virginia Higher Education Center One Partnership Circle, Abingdon VA, 24210