MGMT 305 MARKETING IN A GLOBAL ECONOMY Jan. 7-March 3
Spring I Semester: January 7-March 3, 2019
(Three semester hours)
Study of the organizational function of marketing, including theoretical and practical concerns from a global perspective.
PURPOSE: To introduce students to theories and practices of marketing and to marketing decision-making. Students will be expected to understand the complexities of each of the major marketing decision areas (targeting, product, promotion, price, and distribution) and their strategic and operational interrelationships.