E-Newsletters

The College uses e-newsletters and email communications to support the mission of the College. The MarComm Office oversees the creation, content and distribution of e-newsletters and emails for admissions, advancement and other areas of the College. All newsletters sent to an external audience via email must be first approved by and developed in conjunction with the MarComm Office. This includes e-newsletters and newsletters sent as email attachments. Replies from users who receive these emails must be responded to in a timely manner by the department that commissioned the email.

Templates
All e-newsletters and mass emails to external audiences must contain the following:

  1. The College’s official logo
  2. A hyperlink to the College’s homepage
  3. Spam compliance notification
  4. Directions for unsubscribing When possible, links to online versions should be available.

Style
The content for e-newsletters and emails should follow the guidelines laid out previously in this document.