Any campaign or initiative involving social media needs to be discussed with the DM and Executive Director of Institutional Communications or Vice President of External Affairs to ensure goals align with the college’s general mission and values.
All campaigns must have a Social Media Plan detailing deliverables and deadlines.
Strategies can involve but are not limited to:
Campaigns – ex. Ascend campaign
Giveaways – ex. Tweet with our hashtag and be entered to win a t-shirt
Incentives – ex. Tweet more than once with our hashtag for more entries
Partnerships – ex. Internal and external; sharing posting duties of same messages