• Women should receive the same treatment as men in all areas of coverage. Physical descriptions, sexist references, demeaning stereotypes and condescending phrases should not be used:
  • Should not assume maleness when both sexes are involved. Avoid words such as newspaperman or congressman when referring to a women.
  • Copy should not express surprise that an attractive woman can be professionally accomplished
  • Copy should not gratuitously mention family relations. Use same criteria for men and women regarding reference to marital status and family situation.