Tracy Lauder leads Ampersand, a college-wide program that supports the E&H student experience—connecting passions to projects that create positive change in the world.
In her role, Tracy works with faculty, staff, and students across the campus to make meaningful connections and to provide support for their project-based work in both academic and co-curricular activities. She also coordinates with the offices of admissions, institutional advancement, and public relations in communicating with outside constituents about the work of the campus community.
University of Alabama, Tuscaloosa, AL
Louisiana State University, Baton Rouge, LA
M.J., Public Relations
University of West Alabama, Livingston, AL
Tracy has served the college on the mass communications faculty full time for 15 years teaching graphic design, public relations, persuasion theory, and women and media. She also teaches in the core curriculum, notably Transitions I (the first-year seminar) and Connections (the senior capstone course).
Tracy’s research interests have focused on the cultural impact of mass mediated messages—particularly the portrayal of gender, race, sexual orientation, age, and socioeconomic class. Her dissertation tells the story of the startup of Southern Living magazine in 1960s Birmingham.
Before joining the academy full time, Tracy worked at the Birmingham-based Southern Progress Corporation (a Time-Warner subsidiary) in the corporate public relations office and as a travel editor for Southern Living magazine. She also ran a freelance writing and consulting business where she worked for the sales teams of Cooking Light and Weight Watchers magazines, launched the coastal travel magazine Southern Breeze, and provided copy writing and creative direction services for a wide variety of agencies and clients.