Tracy Lauder

Director of the Career Center Academic Affairs

Tracy Lauder is an associate professor and chairs the Department of Mass Communications at Emory & Henry College where she leads a dynamic and multifaceted academic program that engages students and lands them jobs they love.

Tracy also is the Director of the College Career Center where students are supported in their career journeys—exploring majors, pursuing experiential work opportunities, and preparing to be professionals in the workplace. 

A native of the Gulf Coast of Alabama, Tracy landed in Appalachia 16 years ago and fell in love with the mountains—a place she now calls home and wouldn’t live anywhere else. She finds the college’s close community of students, faculty, and staff to be a warm and supportive environment for people to reach their full potential. 

Education

  • University of Alabama, Tuscaloosa, AL
    Ph.D., Communications
  • Louisiana State University, Baton Rouge, LA
    M.J., Public Relations
  • University of West Alabama, Livingston, AL
    B.A., English

Teaching

Tracy served the college on the mass communications faculty full time for 15 years teaching graphic design, public relations, persuasion theory, and women and media. She has also taught in the core curriculum, notably Transitions I (the first-year seminar) and Connections (the senior capstone course), as well as in the Women’s & Gender Studies program.

Research

Tracy’s research interests have focused on the cultural impact of mass mediated messages—particularly the portrayal of gender, race, sexual orientation, age, and socioeconomic class. Her dissertation tells the story of the startup of Southern Living magazine in 1960s Birmingham.

Professional Experience

Before joining the academy full time, Tracy worked at the Birmingham-based Southern Progress Corporation (a Time-Warner subsidiary) in the corporate public relations office and as a travel editor for Southern Living magazine. She also ran a freelance writing and consulting business where she worked for the sales teams of Cooking Light and Weight Watchers magazines, launched the coastal travel magazine Southern Breeze, and provided copy writing and creative direction services for a wide variety of agencies and clients. From May to September 2019 Tracy served as the Director of Marketing and Communications for Population Health at Ballad Health, headquartered in Johnson City, Tennessee.

  • Tracy Lauder
    Tracy Lauder

Contact Info

Ampersand Center

12231 Collins Drive

Emory, VA 24327

276-944-6660

Location:

12231 Collins Drive Emory VA 24327